Who the phrase refers to
A property sale has two sides, and the phrase property buyers belongs to one of them. It describes the person or group acquiring the property: a household buying somewhere to live, a family moving to a larger place, or an investor adding to a portfolio. In everyday use the words point to whoever is paying for the property, as distinct from the seller on the other side of the sale.
The same phrase turns up in a second sense, in the names of businesses and services. Some act for a buyer, doing the searching and negotiating on that buyer's behalf. Others buy property themselves, often to renovate or to hold. Both uses are common enough that the phrase on its own leaves the meaning open.
How a purchase usually runs
For someone buying a home, the work tends to follow a familiar shape: settle on a budget and an area, watch what comes up, visit the places that look promising, and make an offer when one suits. Inspections, questions about the building and its condition, and a good deal of waiting sit inside that shape.
Where a professional buyer is involved, some or all of those steps move to them. People often ask which steps are included, who pays the buyer, and whether the same person also sells property, because those answers shape how the arrangement feels. Services differ, and the words used for the role differ with them.
What people weigh
The things people weigh when they look into a buyer's service are practical. Which suburbs or towns are covered, whether the focus is houses, units or land, how the fee works, how often the buyer is in touch, and how much of the decision stays with the person doing the buying.
For a household buying for itself, the weighing is about the property rather than the service: the area that fits the budget, the condition of the building, the time the search will take, and how competitive the market feels. Those are the questions buyers ask, and they explain why the phrase is used in more than one way.